The Raul E® New York Story
I originally started this company to sell fashion apparel, cosmetics, toys and home goods. My four children have grown up and I have to figure out my new life and my new purpose in life. As a young girl, I was struggling with my 6-foot-tall frame, so I started to design and sew my own clothes, and I looked great. That’s when realized I needed to create and sell clothing for a living one day. Well, that day came in November of 2010. I started selling fashion apparel for women, men, kids, toys and home goods in Zagreb, Croatia, where I was born. My design and style was selling fast. I created my own Raul E® New York.
I Wanted Something…
- FASHIONABLE for women, men, and children. We all like to be well dressed!
- FITS perfectly your body shape.
- GREAT for your skin. IT touches your skin and it feels good!
- TO GIVE Nice and educational gifts for you and your family and home.
As far as achievements for the business go, here are a few of my favorites: We were listed in the Stanford Who’s Who. Celebrity Makeover by Boris Kosmac-Jelena Percin and
Celebrity Makeover by Boris Kosmac-Bojan Ambrosic and Celebrity Makeover by Boris Kosmac-Mila Elegovic featured us in his famous TV show.The Teen Fashion Show, Connetquot, NY.
Some facts about the brand and me. Raul E New York is a contemporary fashion and cosmetics brand. The name Raul came from my horse Raul. Letter E came from the word equine and energy. The brand name is a representation of the unique culture and voice of New York, my home for more than two decades.
I am Silvana Penavić (pronounced Penavich), a Croatian-American designer. I am a Reiki Master Teacher, who boasts a Masters’ Degree in Business Management from Stony Brook University. I had several occupations, while raising my four children, prior to starting my own brand, including teaching at different levels from pre-school through college. My kids and my family are the driving force in my life, and I want to make them proud of who I have become and what I do with love.
My inspiration for my collections designs stem greatly from nature, my native Croatian culture and United States, my adopted country. I love to be fashionable, elegant, timeless, classy and feminine. I love feeling full of life and empowered and I put that into my design. I wish you experience the same!
“FROM SELLING OUT OF MY BASEMENT
TO HAVING MY FIRST STORE “
Croatian Celebrity Makeover by Boris Kosmac on Youtube:
” We have loved the trendy fashions forever & they are seriously my go-to every day. I love the fit & trendy style. Thanks Silvana, for this brand & all that you offer!”